Video: New Initiative, Creatives 4 Change, a chance for us all to make a difference

"Creatives 4 Change is a new initiative that I am starting in which I call upon all creatives to make this industry the best version of itself that it can be, before we leave it. It's a chance for us all to put our best foot forward, to say yes to an ethical change that will impact this industry and all those who watch, take part and consume it. Let's say goodbye to using fur, feathers and exotic skins, so we can leave this industry feeling proud of how we left it," said Alexi Lubomirski on his YouTube channel.

Source: STUDIO @AlexiLubomirski, YouTube.