Kleine fabriek assembles big names and starting designers

Visitors of the next kleine fabriek on 6th and 7th of July will be pleased: on the summer edition of the children’s trade fair, like previous editions, many

established brands but also smaller national and international starting labels will have a spot.

Amongst the new exhibitors there are “big brands” like Replay, Scotch & Soda, Falke en Fiorucci, but also labels that just started like Milibe, Broer & Zus en yporqué can be found. “We are able to choose from so many cool brands, coming from all over the world, but we also have a space shortage. By smart allocation we luckily can still offer new brands an opportunity,” says event producer Merel Bunnik.

The kleine fabriek has grown enormously since the first edition in 2005. This offers the opportunity to also realize other ambitions. Marc van Schie from the organization: “We not only want to organize a beautiful fair, but we also hope to be a platform with which children’s design comes more into the spotlights. Because there are many talented, serious professionals working on the children’s market, but it does not yet have the image of adult fashion and design.”

By cooperating with designers and artists from different disciplines the organisation hopes to show the cross-pollination and to shake of the “childish” aspect. This will be visible in for example the “Zwarte Markt” (in cooperation with stijlinstituut Amsterdam) and the Kid’s Wear photo shoot.